On-Page Optimization
Includes on-the-page factors influencing rankings such as proper insertion of keywords in the source code, correct placement of meta tags, using search engine friendly and readable scripts, alt tags optimization. Basically, this refers to the content management system used.
To gain a serious advantage in search engine rankings, it is best to place your major keyword in your domain name or URL. Consider placing a hyphen (-) [domain/two-words.html] or underscore (_) [domain/two_words.html] rather than writing them as one. Otherwise, search engines will understand it as a single word
Avoid using too much stop words such as “and, on, a, and other auxiliary words” as search engines don’t take them into consideration. The lesser stop words, the better.
Place your keywords in the Title tag at least once, but don’t make it look like you’re doing keyword stuffing by putting in long lists of keywords. Start with important keyword followed by support words and always use lower case letters as they are found first in the search engine result. Avoid using superlatives. Ideal Page Titles can be 60 characters long inclusive of separators, punctuations and spaces.
Meta description – The actual words placed within this tag are given some crucial weight with most major search engines today and can really help a page to rank higher in the search results for specific keywords and key phrases. Just as important, the words placed in the meta description tags appear under the title in a search engine’s list of results, giving searchers a much better idea of what that page is all about.
Meta keywords – Used to help search engines understand the content of your web page. It is ideal to concentrate on 3 to 5 major keywords or key phrases rather than having bulk of keywords.
Meta Robots – This attribute can specify what certain pages should not be indexed or followed by search engine robots.
Headers search engines consider text in the headings to be essential and having your keyword there will positively influence your website’s overall optimality.
Bolds, Emphasis, Italics – The fact that you put a certain keyword or phrase in bold tells the search engine that you place an emphasis on it. Naturally it considers these words or phrases to be more important than those in regular font.
Off-Page Optimization
A way of optimizing websites using off-the-page strategy influencing search engine rankings and popularity online through inbound and outbound links. In short, it’s all about LINKS.
One Way Links ( Site A points to Site B)
Also called as incoming links or inbound links, It is a very effective way of building links as it looks natural to search engines thus, telling how important and interesting the site is.
Reciprocal / Two Way Linking (Site A points to Site B and in return, Site B points back to Site A)
It is a mutual link between two sites where both benefit web traffic.
Three Way Links (Site A points to Site B and Site B points to Site C and Site C points to Site A)
It is a different type of exchanging links that will look more natural than reciprocal links.
Useful Tips:
Includes on-the-page factors influencing rankings such as proper insertion of keywords in the source code, correct placement of meta tags, using search engine friendly and readable scripts, alt tags optimization. Basically, this refers to the content management system used.- Keyword Analysis
To gain a serious advantage in search engine rankings, it is best to place your major keyword in your domain name or URL. Consider placing a hyphen (-) [domain/two-words.html] or underscore (_) [domain/two_words.html] rather than writing them as one. Otherwise, search engines will understand it as a single word
- Title Tag
Avoid using too much stop words such as “and, on, a, and other auxiliary words” as search engines don’t take them into consideration. The lesser stop words, the better.
Place your keywords in the Title tag at least once, but don’t make it look like you’re doing keyword stuffing by putting in long lists of keywords. Start with important keyword followed by support words and always use lower case letters as they are found first in the search engine result. Avoid using superlatives. Ideal Page Titles can be 60 characters long inclusive of separators, punctuations and spaces.
- Meta Tags
Meta description – The actual words placed within this tag are given some crucial weight with most major search engines today and can really help a page to rank higher in the search results for specific keywords and key phrases. Just as important, the words placed in the meta description tags appear under the title in a search engine’s list of results, giving searchers a much better idea of what that page is all about.
Meta keywords – Used to help search engines understand the content of your web page. It is ideal to concentrate on 3 to 5 major keywords or key phrases rather than having bulk of keywords.
Meta Robots – This attribute can specify what certain pages should not be indexed or followed by search engine robots.
- Content (keyword emphasis, alts, headers)
Headers search engines consider text in the headings to be essential and having your keyword there will positively influence your website’s overall optimality.
Bolds, Emphasis, Italics – The fact that you put a certain keyword or phrase in bold tells the search engine that you place an emphasis on it. Naturally it considers these words or phrases to be more important than those in regular font.
- Image optimization
- Include Pages to your site
- Create a Sitemap
Off-Page Optimization
A way of optimizing websites using off-the-page strategy influencing search engine rankings and popularity online through inbound and outbound links. In short, it’s all about LINKS.- Link Building
One Way Links ( Site A points to Site B)
Also called as incoming links or inbound links, It is a very effective way of building links as it looks natural to search engines thus, telling how important and interesting the site is.
Reciprocal / Two Way Linking (Site A points to Site B and in return, Site B points back to Site A)
It is a mutual link between two sites where both benefit web traffic.
Three Way Links (Site A points to Site B and Site B points to Site C and Site C points to Site A)
It is a different type of exchanging links that will look more natural than reciprocal links.
- Directory Submissions
- Press Release Submissions
- Blog
- Social Bookmarking and Networking
- Comments and Forum Posting
Useful Tips:
Use keywords as your anchor text (known as context clues) rather than using your site’s URL because it helps in telling search engine robots what your site is all about and to gain weight in that particular key phrase. (ie, Online Marketing Concept rather than www.onlinemarketingconcept.com)- Link only to sites with good Page Rank value, relevant sites or categories and sites with good traffic.
- Although frameset can now be optimized, avoid using them. It will be hard to optimize site using frames or framesets because search engines will not index pages containing frames, some browsers doesn’t support frames, visitors cannot bookmark pages from frames, it is hard to navigate through pages in frames and difficult to print content of all frames.
- Do not link to sites that uses “nofollow” or “noindex” attributes because it has no value at all as they are telling search engine robots not to visit links listed.
