Keyword Optimization

Keywords are the most important part in optimization process. You should know the right keywords for your products and services as they will soon boost web traffic and attract internet users to visit your site. Usually, we ask where to insert keywords in our site to tell search engines what our business is all about.

The keywords Advantage:

Page URL

Placing keywords or key phrases can gain extra advantage and can help achieve high rankings in search engines. Be sure to make a sensible name by not staffing all your keywords in the URL. Remember, the shorter the domain name the better for users to easily remember it. Mind you that having keywords or phrases is not advisable to a well established and high rank sites or business and changing it for the sake of SEO is neither beneficial. This is only good for creating a new web pages or site.

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Web Page Optimization

Keywords properly placed in your web page will definitely pull you up in SERP. Titles are very important and they are weighed more than any other else in the HTML code. Place the most important keyword at the beginning of the title followed by the support words. But don’t over stuff them. Insert other keywords in your “meta description” and “meta keywords”. Remember that Page Titles and descriptions are the one showing up on results page and they become the basis for users to either click the site or not. Make a unique title, descriptions and keywords in every page to avoid conflict with search engines especially when you check on the Google webmaster tool. Your web content should also include keywords in bold, highlighted, emphasized and placed in headers (h1-h6) if possible to inform search engines of their importance. Also use keywords in alt image attributes.

Off-page Optimization (Inbound Links)

Make your site popular online by getting links from different site! Web page optimization should be supported by LINKS to rank high in search engines. Use keywords as an anchor text. Search engine loves context clues. It helps search engines informed of what your site is all about. The more links you have from reputable and related sites, the faster you will rank in search engines.

Example:

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